While we still aren’t over India loosing on Sunday, here’s an interesting fact -
Over 12 million people tuned in to Hotstar to view the latest India vs Pakistan match. Not only did this break Hotstar’s previous records, but it’s also the highest ever live tune of a sports OTT platform.
Our cricket frenzy is unmatchable, even if we aren’t on the winning end.
We value quality live sports. If you love cricket, you know what this is about. Cricket isn’t just a sport you view, it’s an experience you live through. And nothing can get more frustrating than this experience going wrong.
Imagine, you’re on your way back from work and logging into a sports OTT app to see the match. The video quality on the app keeps fluctuating. The app drains your phone’s battery down, your phone heats up, and now you’re left with slow internet and an almost dying phone. You’ve missed the match, and your smartphone won't even let you Google the score.
These were real issues customers of our sports OTT clients were facing until a while ago.
We wanted to investigate the issues real users face on these platforms.We wanted to test the app in extreme conditions to find and fix issues which get easily overlooked.
We wanted to understand finer details like the impact of battery drain using this app for a longer period.
We built a brilliant team of eight testers who further split themselves into three teams.
While one team travelled more than 50 kms in harsh Bangalore traffic to test these apps, the other directly got in touch with viewers who had bad experiences on these apps. This team got in touch with viewers who rated these apps poorly through Hangouts. The third team ran multiple scenarios to capture what creates a satisfactory experience for users.
Today, platforms like Hotstar have enabled millions of people to view cricket at a click away. India’s cricket frenzy has remained and will remain, despite our wins and losses. Here’s wishing Hotstar the heartiest congratulations! Kudos to the entire team for making this possible. We know a 12 million viewership is just the beginning for them!